OUR STORY
As a young woman, Christiane Rauch began making herbal recipes for friends and family. It was care, not commerce. She was a passionate contributor to cooking, housekeeping and gardening magazines because that’s what allowed her to share her love of plants and natural remedies. Today we are a young company with a long legacy in Austria. We build for the next 50 years.
WHAT MAKES US DIFFERENT
These principles are non-negotiable for us. They define who we are, how we work and what we can do for you.
01 / NON-NEGOTIABLE
We build for the long term.
We keep promises.
02 / NON-NEGOTIABLE
We solve real needs.
We do not create them.
03 / NON-NEGOTIABLE
Real people. Real ingredients. Real nature.
If it is not good enough for our children, we do not ship it.
04 / NON-NEGOTIABLE
Centuries of tradition combined with the newest research.
We make no unsupported claims.
05 / NON-NEGOTIABLE
Rooted in Austrian herbal tradition.
Carefully made in Austria.
OUR TEAM
Christiane Rauch began making herbal recipes for family and friends as a young woman. Her knowledge, her kitchen, and her practical sense of care are the origin of this brand.
Christiane Rauch's sister. Just as passionate about natural remedies as Christiane. Has been an invaluable advisor on product ideas and formulations since before the founding of the company, so we consider her as a co-founder in spirit.
Stephan began Christiane's Naturkraft to honor his mother and the recipes people had loved around her for decades. Christiane was brilliant with herbs and food, but she never quite dared to turn that gift into products people could buy. Stephan's work is to carry that care forward with the courage she never claimed for herself.
Franz spent more than three decades across Austrian food retail, from Billa and Libro to REWE International AG, with category and sourcing responsibility. For years he has dreamed of building something from the ground up. Being part of the Christiane team is where that dream finally takes shape.
Wenbo earned his DPhil in structural biology at the University of Oxford (Rosalind Franklin Institute) in 2023, and contributes as an Associate Editor at Nature Communications on structural biology and biophysics. The Christiane idea took hold of him the first time he heard about it. Today he treats it as a personal mission to carry these products to the UK and to China, so more people there can experience what Christiane has been sharing for decades.
The third generation is already getting ready to take over the company in a few years. Today we count on them as our head tasters and most reliable testers. Our quality standard: whatever our own children are not fully enthusiastic about, we do not sell.
Senior Product Tasters
Son of Franz and Dorota. Especially fond of our Sirup Klassik and Gummies.
Christiane Rauch's grandson. Especially fond of our Kinder Sirup and Gummies. Last summer he took an entrepreneurship class at a well known British school. When he came home he remarked, “I already knew everything they tried to teach us from helping out in the family business.”
Christiane Rauch's granddaughter. Especially fond of our Essenz Cuvée 2025 and Gummies. Absolutely loves the new website and commented, “5 Stars.”
Honorary Professor at Cardiff University. Has worked since the 1980s at the interface of organic chemistry, structural biology, and enzymology. Fellow of the Royal Society of Chemistry.
Postdoctoral researcher at the University of Oxford. Studies plant-pathogen interactions; author in Nature Communications, The Plant Cell, and New Phytologist.
Medical guidance in the wider circle around the brand.
Senior Director Project Management at ICON Clinical Research. Pharmacology background; PMP and RMP certified.
For questions about the brand, collaboration, or press, you can reach us directly.
Contact us
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